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Deep dives into analytics, SEO, and privacy — written for founders and agencies who want signal, not noise.

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Analytics

The Death of Vanity Metrics: Why Page Views Are Lying to You

Most analytics dashboards are built to impress, not inform. Here's how to cut through the noise and focus on the numbers that actually predict revenue.

Apr 14, 2026 8 min read
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SEO

Zero-Click Searches Hit 65%: What Analytics Should Actually Track

Google is increasingly answering queries directly. Here's how to measure what still matters when half your audience never clicks.

Apr 10, 20266 min read
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Privacy

GDPR Year 6: The Analytics Vendors Still Getting It Wrong

Most analytics tools still fingerprint users in ways that violate EU law. A technical breakdown of what cookieless actually means.

Apr 7, 20269 min read
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Agency

How Agencies Are Delivering 10x More Client Insights in Half the Time

The shift from data-dump reports to narrative dashboards — and the tool stack making it possible.

Apr 3, 20265 min read
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Product

Heatmaps Are Overrated. Here's What Actually Explains User Behavior

Session recordings, scroll depth, and click maps are useful — but alone they're misleading. The missing layer is intent.

Mar 28, 20267 min read
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SEO

Keyword Cannibalization: The Silent Traffic Killer Most Sites Ignore

When two pages compete for the same query, neither wins. Here's how to diagnose and fix cannibalization at scale.

Mar 22, 20266 min read
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Analytics

Event Tracking Done Right: A Blueprint for Product Teams

Most event tracking schemas rot within six months. A systematic approach to naming, taxonomy, and governance that scales.

Mar 16, 202610 min read
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